AI chatbots like ChatGPT, Perplexity, and Google’s AI Overviews pull from the web to generate responses — but you might be surprised to learn that the SEO strategies you’ve been using won’t necessarily help your content get cited. AIO (AI optimization) is quickly...
Recently, I had the pleasure of joining Meg Casebolt and Jessica Lackey on the Aggressively Human podcast to talk about one of the biggest challenges facing marketers today: the deterioration of customer trust. I’ve spent my career helping B2B tech companies...
Your sales team is spending precious customer time explaining how your solution is different from your competitors’. You put your company website up on screen in a packed room at a conference, and the people in the front row can’t figure out what you’re selling. Your...
Since I started my firm 11 years ago, I have had a vision for technology companies. In the wake of the pandemic, the generative AI boom, and the tech recession, this vision has only become stronger and more vivid. In my vision, technology companies are active...
“Using AI to write my LinkedIn content completely removes the soul of my writing.” An AI founder shared this with me last week, and there wasn’t an ounce of hypocrisy in it. She doesn’t use AI to write her personal and thought leadership content. She does use it to...
