Case Study: Helping a popular cloud company tell its new B2B story with a creative twist

HPC News

For 17 years, a pioneering cloud storage and file-sharing platform has helped millions of people work better together. With 700 million users worldwide and 575,000 teams relying on their technology, they have more than proven themselves in the market. But in late...

Case Study: How Horizon Peak gave enterprise technology marketing teams some much-needed breathing room

HPC News

A trusted enterprise software company with over 300,000 customers worldwide was at a crossroads. Their platform, which helps organizations gather and analyze critical customer feedback, had grown far beyond its original mission. The company had expanded to include...

How are SaaS, AI and blockchain companies approaching marketing today?

Tech Marketing

The tech industry stands at an interesting crossroads. With major political changes on the horizon and fresh economic winds blowing, analysts are predicting another surge in cryptocurrency adoption. This potential shift highlights something we’ve noticed lately. Right...

What to look for in a content agency: A checklist for technology companies

Tech Marketing

So you’re ready to partner with a content agency. (Here’s why that’s a smart choice for enterprise tech companies.) But not all agencies deliver the same results. Some create content that drives sales and conversions. Others just add to the noise and...

What’s working now: Content marketing for software companies

Content Strategy, Tech Marketing

For software companies trying to gain a competitive edge in today’s crowded marketplace, having a top-quality product is no longer enough. Companies need to create a magnetic attraction to the product and encourage users to seamlessly incorporate it into their daily...