I recently had the pleasure of talking with Declan Dunn on the AI Optimist podcast. In addition to talking about generative AI and some of the discoveries I made during my academic studies, we also talked quite a bit about how white papers can help combat the “tsunami...
I have never seen a white paper fail. Yep, I said it. I started writing white papers over 10 years ago, and they can be remarkably effective content assets for companies of all sizes. I love ’em, and so do my clients. When white papers are done well, they can be a...
For software companies trying to gain a competitive edge in today’s crowded marketplace, having a top-quality product is no longer enough. Companies need to create a magnetic attraction to the product and encourage users to seamlessly incorporate it into their daily...
In spring of 2023, I worked on an academic research project on the topic of AI in strategic communication with the Department of Communication at the University of Colorado, Colorado Springs. I learned so much about how we can partner with machines to create smarter,...
White papers, once the shining stars of tech content marketing, have gotten overshadowed in our current TikTok era — but they’re still a powerful tool in your marketing and sales enablement arsenal. Some history: I spent a significant stretch between 2014 and 2018...
Having a robust web presence is now table stakes for enterprise tech companies, and offering high-quality content for your prospects should be the foundation of your overall online marketing strategy. Useful content not only helps you attract more prospects, but done...