“Using AI to write my LinkedIn content completely removes the soul of my writing.” An AI founder shared this with me last week, and there wasn’t an ounce of hypocrisy in it. She doesn’t use AI to write her personal and thought leadership content. She does use it to...
This is a guest article written by Horizon Peak senior copywriter Beth Hayden. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies. Every enterprise technology company believes they can handle...
When I moved to a house on Cheyenne Mountain in Colorado Springs over seven years ago, I learned a lot. I learned to bring in the trash can right away after the trash is picked up, or we’ll have a bear problem. I learned that there is no such thing as a “deer proof”...
Audiences have always been wary of being sold to. But now, with so many choices and so much content to wade through, they actively block out content that may be trying to sell them something they don’t want. And by actively block out, I mean: They don’t just delete...
I recently had the pleasure of talking with Declan Dunn on the AI Optimist podcast. In addition to talking about generative AI and some of the discoveries I made during my academic studies, we also talked quite a bit about how white papers can help combat the “tsunami...
I have never seen a white paper fail. Yep, I said it. I started writing white papers over 10 years ago, and they can be remarkably effective content assets for companies of all sizes. I love ’em, and so do my clients. When white papers are done well, they can be a...
