Planning for Email Success: Your Email Sequence Delivery Schedule
What is the right cadence for a drip email sequence or lead nurture email campaign? In other words, how often should you send new emails? Best practices say to email more frequently in the early part of the email sequence, and less frequently in the later stage … But...
7 Content Marketing Strategies for Technology Companies
When your customers are looking for tech solutions, they don’t want heavy-duty sales pitches or advertisements. They want (and need) information. You can use content marketing for more than lead generation. You can use it to teach your prospects and give them...
3 Ways Your Content Can Improve the Customer Experience
Two years ago, I bought a laptop from a popular PC brand. A year later, and a week after the warranty expired, the battery went kaput. I’m not afraid of a little computer hardware challenge, so I went to the brand’s online support site to find out how to get a new...
Enterprise Marketing Best Practices for 2022
By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing strategies than smaller companies. The focus on growth and expansion demands integrated, multi-channel marketing...