The storyteller’s guide to content marketing

Content Writing and Copywriting

From the earliest days of humanity, storytelling has been the heartbeat of human relationship. Through stories, we share wisdom, create our culture, and connect with each other on deep levels. A captivating narrative isn’t just words strung together — it draws...

Write-up: Key takeaways from my academic research on generative AI in strategic communication

Content Strategy, Content Writing and Copywriting

In spring of 2023, I worked on an academic research project on the topic of AI in strategic communication with the Department of Communication at the University of Colorado, Colorado Springs. I learned so much about how we can partner with machines to create smarter,...

White papers are still the gold standard

Content Strategy, Content Writing and Copywriting, Sales enablement

White papers, once the shining stars of tech content marketing, have gotten overshadowed in our current TikTok era — but they’re still a powerful tool in your marketing and sales enablement arsenal. Some history: I spent a significant stretch between 2014 and 2018...

​​How to balance readability with SEO when you’re creating content

Content Writing and Copywriting

When you’re creating online content, striking the right balance between SEO and readability is crucial. A well-optimized post might attract plenty of visitors, but if the content’s not readable and engaging, readers will bounce away, never to return. On the other...

Your writing is the unsung hero of memorable customer experiences

Content Writing and Copywriting

“Customer experience” isn’t just industry jargon. It’s a serious commitment, a core discipline and a shift in perspective. But for many companies, there’s a glaring gap in the center of the customer experience. That gap is the writing. You can do all the...

Bringing more life to measurable marketing

Content Writing and Copywriting, Tools for Leaders

I’ve recently taken up writing Morning Pages again. It’s a practice invented by Julia Cameron decades ago and popularized by her bestselling book The Artist’s Way — and it’s a really powerful practice for anyone who creates anything. I’ve done it off and on most of my...