How Great Design Can Kill an Email

How Great Design Can Kill an Email

Recently I’ve noticed a trend in emails coming from technology companies: big, heavily designed email headers. At first glance, you wouldn’t think this trend was a bad thing. After all, strong visual design can be captivating — and of course, who wouldn’t...
Cocktail Party Approach to Email Nurture Sequences

Cocktail Party Approach to Email Nurture Sequences

Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple...