The tech industry stands at an interesting crossroads. With major political changes on the horizon and fresh economic winds blowing, analysts are predicting another surge in cryptocurrency adoption. This potential shift highlights something we’ve noticed lately. Right...
So you’re ready to partner with a content agency. (Here’s why that’s a smart choice for enterprise tech companies.) But not all agencies deliver the same results. Some create content that drives sales and conversions. Others just add to the noise and...
Since I started my firm 11 years ago, I have had a vision for technology companies. In the wake of the pandemic, the generative AI boom, and the tech recession, this vision has only become stronger and more vivid. In my vision, technology companies are active...
“Using AI to write my LinkedIn content completely removes the soul of my writing.” An AI founder shared this with me last week, and there wasn’t an ounce of hypocrisy in it. She doesn’t use AI to write her personal and thought leadership content. She does use it to...
This is a guest article written by Horizon Peak senior copywriter Beth Hayden. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies. Every enterprise technology company believes they can handle...
Audiences have always been wary of being sold to. But now, with so many choices and so much content to wade through, they actively block out content that may be trying to sell them something they don’t want. And by actively block out, I mean: They don’t just delete...
