Talking trust and the risk of homogenized content on the Aggressively Human podcast
Recently, I had the pleasure of joining Meg Casebolt and Jessica Lackey on the Aggressively Human podcast to talk about one of the biggest challenges facing marketers today: the deterioration of customer trust. I’ve spent my career helping B2B tech companies...
How are SaaS, AI and blockchain companies approaching marketing today?
The tech industry stands at an interesting crossroads. With major political changes on the horizon and fresh economic winds blowing, analysts are predicting another surge in cryptocurrency adoption. This potential shift highlights something we’ve noticed lately. Right...
What to look for in a content agency: A checklist for technology companies
So you’re ready to partner with a content agency. (Here’s why that’s a smart choice for enterprise tech companies.) But not all agencies deliver the same results. Some create content that drives sales and conversions. Others just add to the noise and...
A very human vision for the future of technology
Since I started my firm 11 years ago, I have had a vision for technology companies. In the wake of the pandemic, the generative AI boom, and the tech recession, this vision has only become stronger and more vivid. In my vision, technology companies are active...