A trusted enterprise software company with over 300,000 customers worldwide was at a crossroads.

Their platform, which helps organizations gather and analyze critical customer feedback, had grown far beyond its original mission.

The company had expanded to include market research capabilities and experience management solutions — and that expansion created a need to unite diverse product lines under one cohesive brand story.

Their marketing team faced mounting pressure to deliver high-value content for a number of different teams while managing competing priorities from various internal stakeholders.

Growing enterprise technology company faces content crisis

The marketing team faced a perfect storm of challenges. Multiple business divisions — including their market research group and their experience management platform — operated in silos, each with their own messaging and priorities.

The content team was stretched thin with limited resources, and they spent their time racing to support lifecycle marketing, demand generation and various other departments.

The company’s brand story had grown increasingly complex. Each business division needed distinct marketing materials, and every piece of content had to align under a single, cohesive brand voice.

The situation became even more complicated during a significant rebranding initiative aimed at enterprise customers. Marketing teams struggled to find consistent guidelines, with brand resources scattered across departments. When stakeholders needed basic elements like buyer personas or message maps, tracking down current versions meant navigating through multiple teams and documents.

The content bottleneck was real. High-priority strategic projects demanded attention, but day-to-day content needs kept piling up. The marketing leadership knew they needed a solution that would free their internal teams to focus on bigger initiatives while ensuring all content — regardless of which team requested it — maintained consistent quality and messaging.

Horizon Peak Consulting creates high-performance content across marketing divisions

Horizon Peak Consulting (HPC) stepped in to help with a quarterly retainer engagement designed to support the company’s four distinct marketing teams and their stakeholders.

HPC focused on creating essential content pieces to keep marketing programs running smoothly, including nurture email sequences for new leads, complete webinar campaign packages, landing pages, advertising copy and sales outreach email sequences.

The HPC content team managed a wide variety of projects across divisions, from product-focused advertising to firmographic data collection emails. For the company’s sales development representatives (SDRs), HPC created targeted outreach sequences. When the company needed account-based marketing materials, the HPC content team delivered customized pieces that aligned with an enterprise focus.

Because HPC operated as a central resource for all teams, they maintained a comprehensive view of the company’s brand and campaigns across divisions. This structure gave all the marketing departments a single reliable source for content creation. Rather than coordinating with multiple vendors or burdening internal teams, stakeholders from any division could tap into HPC’s expertise directly.

Clear results from a unified content approach

HPC’s work with the company delivered measurable results across multiple initiatives. One standout webinar campaign demonstrated the content’s effectiveness: The event attracted thousands of registrations, with several hundred people attending live. These strong numbers showed that HPC had hit the mark with the company’s target audience.

Horizon Peak’s work also streamlined the entire content creation process. Marketing stakeholders across all levels — from CMOs to product marketers — approved campaigns faster than before. This efficiency meant campaigns launched on even the tightest schedules without sacrificing quality.

Writing adaptability across different channels was key. Whether creating conversion-focused ad copy or crafting detailed long-form content, HPC maintained quality while keeping the audience front and center.

The marketing team found content creation with Horizon Peak simple from start to finish, with clear input templates and quick revision turnarounds.

Most importantly, HPC functioned as a true extension of the client’s team. They coordinated copy across entire customer journey, so each piece worked together seamlessly. This comprehensive approach helped the client deliver successful campaigns while freeing their internal resources to focus on strategic initiatives.

How Horizon Peak Consulting solved complex enterprise marketing challenges

When a growing enterprise software company expands beyond its original scope, marketing challenges multiply.

In this case, the company needed a reliable content creation resource that could work seamlessly with multiple teams while maintaining quality and brand consistency — and HPC’s flexible approach and deep experience with enterprise technology companies delivered exactly what they needed.

Ready to solve your content creation challenges? Schedule a call with Jessica Mehring to discuss how Horizon Peak can help you meet your marketing goals.