This is a guest article written by Horizon Peak senior copywriter Beth Hayden. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies.

Every enterprise technology company believes they can handle their content needs in-house — until they actually try it.

Reality hits fast. Creating consistent, high-quality content is a massive undertaking. Most companies discover this the hard way by watching their internal teams get overwhelmed, despite their best efforts.

At this point, there are two options: Hire a lot more full-time copywriting employees to keep up with the demand, or find an external vendor partner who can expand your capacity.

Horizon Peak’s CEO, Jessica Mehring, shared this: “I’ve never seen a growing company able to hire enough writers internally. Need always outpaces capacity.”

So what exactly are the benefits of hiring a content agency instead of continuing to try to write content in-house?

Let’s break it down.

The massive challenges of internal teams

The first problem of keeping content writing in-house is simple economics. Hiring employees is complex, expensive and represents a major commitment. Companies often find themselves caught in a bind — they can’t justify hiring enough writers to meet their needs, but they also can’t reduce their content demands.

The problem multiplies when you look at how internal writing teams have to operate. They serve multiple departments and teams simultaneously, which creates issues with prioritization and project scheduling.

Marketing needs blog posts, white papers and email copy. The communications team needs help with press releases. Someone needs to write internal content for the company. The sales team needs updated materials. Each department considers their content a top priority, and they’re all right — their content is crucial.

Every request is a priority for someone. Decisions about what gets done first require meetings and discussions — time that could be spent actually writing. The content queue grows longer, and the team falls further behind.

The agency difference: Full-time focus

Here’s where external content agencies shine: We write. That’s it. We don’t attend daily standups, all-hands sessions or team-building lunches. We don’t spend all day in meetings trying to coordinate between departments.

Instead, we focus entirely on producing highly effective content.

This focus matters. One of our clients put it perfectly during a call: “You write so much for us, and it’s so fast. I couldn’t imagine how you get this much done — but then I realized I’m in meetings six hours a day.”

When seasoned copywriters aren’t constantly context-switching between meetings and projects, they produce more content at a higher quality.

And that quality is another crucial advantage. Content agencies must stay current with industry trends and best practices — our business depends on it. We track what works in enterprise tech content, study successful campaigns and continuously refine our skills.

Internal teams rarely have time for this kind of professional development. They’re too busy racing from one urgent project to the next.

Clear the bottlenecks and get the content you need

The reality is this: Internal writing teams face constant challenges that limit their effectiveness. They’re stretched thin across departments, buried in meetings and forced to constantly switch between different projects and priorities.

Meanwhile, content demands keep growing.

Agencies like Horizon Peak offer a different path. We bring focused expertise and dedicated writing time, without the distractions and competing priorities that plague internal teams. We write more copy and content, faster, while maintaining consistently high quality.

If you’re tired of watching your content backlog grow while your internal team struggles to keep up, let’s talk about a better approach.

Get in touch today to talk about how we can help your team get ahead of their content needs.