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Horizon Peak recently helped us plan an email campaign to re-engage cold leads. The campaign not only revived a lapsed opportunity, it also led to the customer DOUBLING the subscription and the number of seats they had originally wanted. Jessica and her team always deliver stellar work, but this result is even more than we hoped for!
Marketing lead, revVana
A colleague I deeply respect recommended Jessica and her team at Horizon Peak to help us with our email marketing campaigns. Not only was Jessica able to help us map out new, more personable, story-driven email nurture sequences, but she also helped us execute with top-notch copywriting. She made an effort to get to know our audience deeply, study analytics from previous campaigns, and use that insight to make sure our new campaigns were set up for success. It’s been a collaborative partnership between our team and Horizon Peak from day one. Jessica is very proactive in her approach — she keeps us on track, so I never have to worry about missed deadlines or anyone getting sidetracked. If you’re a technology marketing leader looking for a trusted content partner genuinely invested in your success, I highly recommend talking to Jessica at Horizon Peak. She puts effectiveness first and foremost; best of all, she makes your life easier.
Keshila Vallot Shannon
SVP, Head of Marketing, Lever
If you are resource-constrained or have a competency gap in your content marketing or demand generation copy writing function, and need to quickly and successfully build a center of excellence or address a business pain, then Jessica Mehring of Horizon Peak Consulting is THE answer to your problem. I have worked with Jessica at both Cohesity and Medallia, and she is the absolute BEST copy writer I have ever hired. Why?
Key messages were clearly, and compellingly, articulated. CTAs were attention-grabbing and drove action. Conversion rates were excellent. She adjusts her copy writing style and format for each content type or channel to achieve the best results and meet the needs and desires of the audience.
Approvals were much faster and more efficient, especially when working with my stakeholders (CMOs, VPs, Directors). Because of her extreme competence and professionalism, she saved us all a lot of time and pain, delivering the quality our campaigns and programs demanded. My stakeholders were impressed, and she made me look great in their eyes.
Effortlessly Easy to Work With:
Fast, efficient process for me to provide inputs, and super-fast turnaround – with no compromise in quality. Provides easy-to-use templates to fill out. Asks smart, simple clarifying questions when needed. Extremely responsive with fast, accurate edits. Sees the big picture when working on a campaign and coordinates and orchestrates all copy pieces to seamlessly work together throughout the customer journey.
Excels in all forms of copy – conversion/ad copy, email copy, landing page copy, webpage copy, short-form and long-form.
Honestly, your job is hard enough, and when you’re able to work with people who are enjoyable and fun, it makes your job that much easier and less stressful. Jessica is a terrific person who feels like she’s an integral member of your team and with whom you’d actually want to spend time with on a personal level.
Senior Manager, Demand Generation, Momentive.ai
Jessica has helped us dramatically improve the results of our email nurture programs and quickly boost our webinar registration rates — but there have been even more benefits from our work together that I didn’t expect. My team now has copy that demand gen, product marketing, and our CMO love. We’ve gained a reputation for delivering high quality, high performing work — our stakeholders trust us, so they no longer feel they have to review every bit of copy. Jessica is scientific in her approach, easy to work with, and she quickly grasps our products and messaging. Working with her and her team continues to be an amazing experience.
Director, Global Campaigns
Enterprise data management software company
A trusted partner highly recommended Jessica and her team at Horizon Peak, and when I found out they had strategic marketing experience in my more technical niche, I was all in.
Before I started working with Jessica, I had a lot of doubts in our marketing execution. I felt like we were coming up short before we even began. Now I’m so much clearer on our ideal customer, how they think, what’s important to them, and what they really want from us — and we have a strategic marketing plan that I’m 100% confident in. Our new marketing plan just FEELS so much better to me!
Jessica always meets me where I’m at — whether I’m feeling confident about something or entirely unsure — and gets me where I’m trying to go. She’s a total pro who understands the importance of strategy and that it’s meaningless without meticulous execution. I’d recommend Horizon Peak to other leaders in a heartbeat.
CEO, Syte Consulting Group
To this day, some of revVana’s highest performing content assets are the ones that Jessica planned and wrote for us two years ago. In fact, the most recent company that signed up as a revVana customer specifically referenced one of the white papers in the sales conversation. Horizon Peak’s approach with content simply works. I’m so excited that we’re going to be working with Jessica and her team again on a new collection of marketing and sales enablement content. I can’t wait to see the results!
Marketing lead, revVana
Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
SAP, Digital marketing content specialist
An absolutely killer content creator, Jessica has mastered the art of long form. She’s not just a great writer. (But, yeah, she is that.) She’s also extraordinarily good at making complex subjects relatable, which is why her work in the tech space is second to none. Hire her. I do.
Co-Founder, Copy Hackers and Airstory
Jess is the most persuasive technical copy writer on the planet. Within the first 30 days, we could directly attribute $27,000 in new revenue to leads that came from the content she helped us write. She has a deep knowledge of the IT industry and can take our jargon, technical speak and rough diamond ideas and polish the whole lot up into something that our audience actually enjoys reading. She’s changed the content marketing game for our SaaS business — and best of all, she made it easy and fun.
[As for the new onboarding email sequence she helped us write,] our open rates used to drop right off from 31% for the first email down to as low as 7% open rate near the end of the series. Now our open rate is really consistent with almost no drop off over the core 7 emails. And the click-through rate has tripled! Not to mention, we experienced a 32% surge in self-service revenue after we implemented the new email series.
President and Co-founder, Showcase Workshop
To say Jessica is a talented copywriter would be an understatement. She is awesome. With Jessica’s help, our blog posts and e-books are regularly hitting the first page of Google Search, and our email list is growing steadily.
Not only are we seeing amazing results from the content she writes for us, but I don’t have to spend my precious time editing her work or checking in on her. Her writing is impeccable, and she never misses a deadline. Plus, she brings knowledge and ideas to the table that we would have never thought of — this is what you want in a copywriter. As a busy business owner and founder, this has been such a relief.
President and Co-founder, Axero
A blog post Horizon Peak wrote for us in January 2017 is still to this day one of the top 3 drivers of traffic to our software company’s website.
President and Co-founder, Showcase Workshop
Our industry is complex and highly technical, and we were hesitant to work with a content writer with no stormwater management expertise. But Jessica and Horizon Peak came highly recommended, and she put our worries to rest during our first conversation.
Recently Jessica has helped us produce two excellent case studies. Her ability to clearly and succinctly tell our clients’ stories is impressive. She grasped the challenges and solutions quickly, and wrote about the technical concepts with incredible accuracy. Plus, she pulled some really exciting soundbites for us to use from the interviews she did with our clients. Thank you for your help, Horizon Peak!
VP of Marketing and Demand Generation, Mapistry
When I hire a new copywriter, there is always a slight hesitation because I’m just not sure they’re going to understand the subject matter, and I’m not sure their tone will reflect the company (ours or our clients’) accurately. In Horizon Peak’s case, Jessica came highly recommended by Joel Klettke, so I didn’t hesitate as much.
Though I expected Jessica to be a high-caliber consultant and writer, I was happy to discover she and her team have a solid beginning-to-end process as well. But after first working with her on a white paper project, what made the biggest impression on me were three things: 1) the enthusiasm with which she approached the rather complex subject, 2) her transparency and communication, and 3) the research she and her team did to make the white paper as in-depth and authoritative as possible. Our (large and very particular) client was thrilled with the results!
Vice President, Sales, Ravenshoe Group
former Head of Copy, Infusionsoft
CEO, Maggie Patterson Connumications and CMO of Scoop Industries