Horizon Peak Blog
Accelerate Your Collaboration, Not Your Copywriting
Procrastination has no place in copywriting if you want to get strong results. Collaborate faster and write slower.
Speaking Human
Copywriting formulas have their place, but there’s no formula for being human. Copy should connect the humans of a company to the humans they’re trying to serve. Read for examples.
The Cost of Poor Communication
If people don’t understand what you do, they devalue what you do.” Written communication is packaging your customers experience. Make it good
3 Content Marketing Tips for Tech Companies
Three ways tech companies can overcome content marketing disadvantages, and use their technical expertise to connect better with their customers.
The Magic of Using the Right Language
Language is a window into the hearts and minds of the people we serve.
Accelerate Your Collaboration, Not Your Copywriting
Procrastination has no place in copywriting if you want to get strong results. Collaborate faster and write slower.
Speaking Human
Copywriting formulas have their place, but there’s no formula for being human. Copy should connect the humans of a company to the humans they’re trying to serve. Read for examples.
The Cost of Poor Communication
If people don’t understand what you do, they devalue what you do.” Written communication is packaging your customers experience. Make it good
3 Content Marketing Tips for Tech Companies
Three ways tech companies can overcome content marketing disadvantages, and use their technical expertise to connect better with their customers.
The Magic of Using the Right Language
Language is a window into the hearts and minds of the people we serve.
How Great Design Can Kill an Email
Great graphics can be visually enticing — but when it comes to your email design, they may be doing more harm than good.
My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)
How I get the headspace to make good copywriting decisions, resist the siren call of constant connection, and make HPC clients feel like they’re my top priority (because they are).
Applying First Principles of Novel Writing to Content Writing
Use the first principles of novel writing to weave marketing content that your readers can’t put down.
Supported, Connected, Believing: Mapping Content Through the Buyer’s Journey
I believe at every stage of the buyer’s journey your customers should be supported by content that helps them right where they are, while moving them deeper into relationship with your company.
Content Puts the Relation in Relationship Marketing
Relationship marketing success isn’t fueled by sales-focused content. Your content should focus on your customer and what value they get from it.