Horizon Peak Blog
Email Newsletters vs. Content Notifications: Which One Should You Choose?
Building relationships with your email subscribers is critical to staying top of mind when they need solutions to their problems — and the best way to nurture subscribers is to send them useful content on a regular basis.
How to Convert More SaaS Freemium Users to Paying Customers
A freemium model is still a winning strategy for many SaaS companies — if they can convert free users into paying customers. Follow this 4-step process for higher conversion rates.
Thoughts on Robots and Vulnerability in Content
Somewhere along the way, business and robots became correlated. A case for writing for humans.
Planning for Email Success: Your Email Sequence Delivery Schedule
What is the right cadence for a drip email sequence or lead nurture campaign? Here’s a starting point for your planning — and a new way of looking at how often you send emails.
Propel Your Marketing With Narrative
Harness your audience’s fascination with stories to give them more meaningful experiences, engage them, and get better results for your enterprise technology content marketing.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
