Horizon Peak Blog
The Cost of Poor Communication
If people don’t understand what you do, they devalue what you do.” Written communication is packaging your customers experience. Make it good
3 Content Marketing Tips for Tech Companies
Three ways tech companies can overcome content marketing disadvantages, and use their technical expertise to connect better with their customers.
The Magic of Using the Right Language
Language is a window into the hearts and minds of the people we serve.
How Great Design Can Kill an Email
Great graphics can be visually enticing — but when it comes to your email design, they may be doing more harm than good.
My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)
How I get the headspace to make good copywriting decisions, resist the siren call of constant connection, and make HPC clients feel like they’re my top priority (because they are).
The Cost of Poor Communication
If people don’t understand what you do, they devalue what you do.” Written communication is packaging your customers experience. Make it good
3 Content Marketing Tips for Tech Companies
Three ways tech companies can overcome content marketing disadvantages, and use their technical expertise to connect better with their customers.
The Magic of Using the Right Language
Language is a window into the hearts and minds of the people we serve.
How Great Design Can Kill an Email
Great graphics can be visually enticing — but when it comes to your email design, they may be doing more harm than good.
My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)
How I get the headspace to make good copywriting decisions, resist the siren call of constant connection, and make HPC clients feel like they’re my top priority (because they are).
Applying First Principles of Novel Writing to Content Writing
Use the first principles of novel writing to weave marketing content that your readers can’t put down.
Supported, Connected, Believing: Mapping Content Through the Buyer’s Journey
I believe at every stage of the buyer’s journey your customers should be supported by content that helps them right where they are, while moving them deeper into relationship with your company.
Content Puts the Relation in Relationship Marketing
Relationship marketing success isn’t fueled by sales-focused content. Your content should focus on your customer and what value they get from it.
What Comes First — Your People or Your Content?
When creating your content marketing strategy, it’s important to keep in mind who you’re creating those resources for. That includes the customers AND employees, and here’s why.
Why Zoom Might Be the Death of Your Marketing Results
Communication is key, but how much is too much? Here’s why platforms like Zoom, Slack, and email might actually be the death of your marketing results.