Horizon Peak Blog
Winning white papers: A conversation with Sarah Panus of the Marketing With Empathy® Podcast
Talking white papers on the Marketing With Empathy podcast (and how to use storytelling to make your white paper relatable and memorable).
Reimagining how we use AI, with Declan Dunn of the AI Optimist Podcast
This deep conversation with Declan Dunn fits in beautifully with some of my graduate communication research on why and how people use generative AI.
What’s working now: Content marketing for software companies
The most effective content marketing tactics software companies are leveraging today to tell their story, connect with customers and bring in more sales.
The storyteller’s guide to content marketing
How companies are weaving narratives that make their content marketing sing.
Write-up: Key takeaways from my academic research on generative AI in strategic communication
Findings from my academic research project on the topic of AI in strategic communication with the Department of Communication at the University of Colorado, Colorado Springs.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
