Horizon Peak Blog

Speaking Human

Speaking Human

Copywriting formulas have their place, but there’s no formula for being human. Copy should connect the humans of a company to the humans they’re trying to serve. Read for examples.

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“Jess is the most persuasive technical content writer on the planet. Within the first 30 days, we could directly attribute $27,000 in new revenue to leads that came from the content she helped us write. ” —Millie Blackwell of Showcase Workshop

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