Horizon Peak Blog
Supported, Connected, Believing: Mapping Content Through the Buyer’s Journey
I believe at every stage of the buyer’s journey your customers should be supported by content that helps them right where they are, while moving them deeper into relationship with your company.
Content Puts the Relation in Relationship Marketing
Relationship marketing success isn’t fueled by sales-focused content. Your content should focus on your customer and what value they get from it.
What Comes First — Your People or Your Content?
When creating your content marketing strategy, it’s important to keep in mind who you’re creating those resources for. That includes the customers AND employees, and here’s why.
Why Zoom Might Be the Death of Your Marketing Results
Communication is key, but how much is too much? Here’s why platforms like Zoom, Slack, and email might actually be the death of your marketing results.
Why Relationship Enablement Should Be a Business Priority
You’ve heard about sales enablement, but what about relationship enablement? Let’s discuss this powerful mindset shift, and why your business needs it for long-term success.
Supported, Connected, Believing: Mapping Content Through the Buyer’s Journey
I believe at every stage of the buyer’s journey your customers should be supported by content that helps them right where they are, while moving them deeper into relationship with your company.
Content Puts the Relation in Relationship Marketing
Relationship marketing success isn’t fueled by sales-focused content. Your content should focus on your customer and what value they get from it.
What Comes First — Your People or Your Content?
When creating your content marketing strategy, it’s important to keep in mind who you’re creating those resources for. That includes the customers AND employees, and here’s why.
Why Zoom Might Be the Death of Your Marketing Results
Communication is key, but how much is too much? Here’s why platforms like Zoom, Slack, and email might actually be the death of your marketing results.
Why Relationship Enablement Should Be a Business Priority
You’ve heard about sales enablement, but what about relationship enablement? Let’s discuss this powerful mindset shift, and why your business needs it for long-term success.
Exemplary Customer Experience Begins and Ends With Trust
How do you think your customers perceive your company? Do they trust you? It’s time to take a look at your customer experience and view it from the vantage point of your customers.
Trust in Content Marketing
People prefer to do business with companies they trust. Delivering quality content and delivering consistently can help build trust with your clients.
Thought Leadership How-to: A Look at the 2020 Edelman B2B Thought Leadership Impact Study
Over 50% of B2B decision-makers spend more than an hour each week consuming thought leadership content. Here’s how to make that content work for your business.
Where Sales Prospecting and Content Marketing Collide
Sales prospecting and content marketing aren’t mutually exclusive. Here are three ways that content can help your sales team provide value with prospects.
How to Prioritize What Marketing Content to Spend More Money On
How do you determine which assets deserve the expertise of an experienced writer, and which you can tap in-house or junior writers for? Just ask yourself three questions.