Content Writing and Copywriting
Somewhere along the way, business and robots became correlated. I don’t know when it happened. Perhaps it was somewhere around the dawn of the computer age. But at some point, “professional” language began to equate to humorless, jargony, complex writing. I am always...
Content Writing and Copywriting
There’s a reason fairy tales and ghost stories resonate with us, even as adults: Human beings are wired to love stories. Storytelling is how we explain the unexplainable — and narrative is how we communicate our experiences. Story is a fundamental element of human...
Content Writing and Copywriting
When I’m training a new writer on my team, they’re often surprised that my instruction goes well beyond grammar and voice. The words on the page are only part of the experience a reader has with a piece of content. How the content is structured, the flow of...
Content Writing and Copywriting
I talk a lot about writing marketing content for humans, and putting a human touch on technology content … But considering that we are living through a high-growth period for AI, with machine-written content on the rise, human content can take on a whole new level of...
Content Writing and Copywriting
When I’m training marketing content writers in the tech space, one thing that comes up a lot is concision. Clarity, accessibility and understanding all suffer when technology content isn’t concise. Concision is making content clearer — not necessarily shorter — right...
Content Writing and Copywriting, Tech Marketing
The other day when I was talking with a colleague, she mentioned an incident that happened back in her consulting days. She was presenting a workshop to a group of young developers, and one of the men rattled off a response dripping with industry jargon. My (very...
