I have never seen a white paper fail. Yep, I said it. I started writing white papers over 10 years ago, and they can be remarkably effective content assets for companies of all sizes. I love ’em, and so do my clients. When white papers are done well, they can be a...
From the earliest days of humanity, storytelling has been the heartbeat of human relationship. Through stories, we share wisdom, create our culture, and connect with each other on deep levels. A captivating narrative isn’t just words strung together — it draws...
In spring of 2023, I worked on an academic research project on the topic of AI in strategic communication with the Department of Communication at the University of Colorado, Colorado Springs. I learned so much about how we can partner with machines to create smarter,...
White papers, once the shining stars of tech content marketing, have gotten overshadowed in our current TikTok era — but they’re still a powerful tool in your marketing and sales enablement arsenal. Some history: I spent a significant stretch between 2014 and 2018...
When you’re creating online content, striking the right balance between SEO and readability is crucial. A well-optimized post might attract plenty of visitors, but if the content’s not readable and engaging, readers will bounce away, never to return. On the other...
“Customer experience” isn’t just industry jargon. It’s a serious commitment, a core discipline and a shift in perspective. But for many companies, there’s a glaring gap in the center of the customer experience. That gap is the writing. You can do all the...
