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Your writing is the unsung hero of memorable customer experiences

Your writing is the unsung hero of memorable customer experiences

Content Writing and Copywriting

“Customer experience” isn’t just industry jargon. It’s a serious commitment, a core discipline and a shift in perspective. But for many companies, there’s a glaring gap in the center of the customer experience. That gap is the writing. You can do all the...
Bringing more life to measurable marketing

Bringing more life to measurable marketing

Content Writing and Copywriting, Tools for Leaders

I’ve recently taken up writing Morning Pages again. It’s a practice invented by Julia Cameron decades ago and popularized by her bestselling book The Artist’s Way — and it’s a really powerful practice for anyone who creates anything. I’ve done it off and on most of my...
AI for Tech Startups: A Guide to Using AI to Write Your Startup Marketing Content

AI for Tech Startups: A Guide to Using AI to Write Your Startup Marketing Content

Content Writing and Copywriting, Tech Marketing, Tools for Leaders

Since the release of GPT-3, generative AI software has quickly become a popular and increasingly powerful tool for tech startups. With the newest AI, you can now potentially accelerate your content creation and streamline the process of producing content at a fraction...
I Used AI to Write a Blog Post — Here’s What I Learned

I Used AI to Write a Blog Post — Here’s What I Learned

Content Writing and Copywriting, Tech Marketing

I used Jasper.ai to write a blog post. In the video below, I take you on a tour of what I did and what I learned from it — and what I think the future looks like for writers in a world of AI. High-level takeaways: The output depends on the input you give your AI tool....
Read This Before You Talk to Your CMO About Campaign Performance

Read This Before You Talk to Your CMO About Campaign Performance

Content Writing and Copywriting

When VPs or directors of marketing reach out to me for a conversation about their content marketing programs or demand gen campaigns, the same themes come up again and again. They say things like: “Something is off. My CMO wasn’t happy with the last campaign.” Or …...
The Ultimate Guide to Writing Narrative-Style Case Studies

The Ultimate Guide to Writing Narrative-Style Case Studies

Content Writing and Copywriting

Tired of dry, uninspiring customer stories with no zing? Here at Horizon Peak Consulting, we do case studies … a little differently. We use narrative storytelling to craft engaging studies that feature the customer as the hero of an epic journey. This narrative...
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