Horizon Peak Consulting
  • Home
  • About
    • About the team
    • Success Stories
  • Services
    • Content and copywriting
    • Consulting
    • Packages for startups
  • Speaking
    • Speaking
    • Training
  • Resources
    • Free Resources
    • Success Stories
  • Blog
  • Get in Touch
Select Page
Talking trust and the risk of homogenized content on the Aggressively Human podcast

Talking trust and the risk of homogenized content on the Aggressively Human podcast

Content Writing and Copywriting, Speaking Engagements & Podcasts, Tech Marketing

Recently, I had the pleasure of joining Meg Casebolt and Jessica Lackey on the Aggressively Human podcast to talk about one of the biggest challenges facing marketers today: the deterioration of customer trust. I’ve spent my career helping B2B tech companies...
The Perception Gap: When is it okay to use AI in content, and when is it not?

The Perception Gap: When is it okay to use AI in content, and when is it not?

Content Strategy, Content Writing and Copywriting, Tech Marketing

“Using AI to write my LinkedIn content completely removes the soul of my writing.” An AI founder shared this with me last week, and there wasn’t an ounce of hypocrisy in it. She doesn’t use AI to write her personal and thought leadership content. She does use it to...
Robo-Copy and the Replicant Effect

Robo-Copy and the Replicant Effect

Content Writing and Copywriting, Tech Marketing

Something I’ve been raising concern about for the last year is the concept of “language homogeny.” It’s an academic way of saying “everyone sounds the same.” Mostly this comes up in conversation around using generative AI (GenAI) to write your messaging, copy and...
3 Things You Must Do Before Sending Me AI-Generated Content

3 Things You Must Do Before Sending Me AI-Generated Content

Content Writing and Copywriting

Dearest marketing manager, I’m sorry, I have bad news. I know you have the best intentions, but it does not actually make my job easier when you send me AI-generated outlines, research and drafts of content to work with. Two reasons for this: All generative AI tools...
Getting real about white papers on the AI Optimist Podcast

Getting real about white papers on the AI Optimist Podcast

Content Strategy, Content Writing and Copywriting, Tech Marketing

I recently had the pleasure of talking with Declan Dunn on the AI Optimist podcast. In addition to talking about generative AI and some of the discoveries I made during my academic studies, we also talked quite a bit about how white papers can help combat the “tsunami...
Winning white papers: A conversation with Sarah Panus of the Marketing With Empathy® Podcast

Winning white papers: A conversation with Sarah Panus of the Marketing With Empathy® Podcast

Content Strategy, Content Writing and Copywriting

I have never seen a white paper fail. Yep, I said it. I started writing white papers over 10 years ago, and they can be remarkably effective content assets for companies of all sizes. I love ’em, and so do my clients. When white papers are done well, they can be a...
« Older Entries

Categories

The VIP list

Get all the best content marketing insights, plus HPC updates and offers.

  • About
  • Success Stories
  • Copyriting Services
  • Consulting services
  • Resources
  • Jobs
  • Blog
  • Get In Touch
  • Twitter
  • LinkedIn
HORIZON PEAK CONSULTING © 2025. All Rights Reserved.   Terms & Conditions and Privacy Policy
We use cookies to improve website performance and customer service. If you continue to use this site, you are giving consent.Ok