This creative brief is the one we use with our clients to make sure we get all the insight we need to knock the copy out of the park. Our clients have found it to be such a powerful tool, they’ve begun using this same brief internally to extract information from stakeholders and deliver direction to creative teams (including HPC).
A great working relationship with Horizon Peak Consulting begins with a conversation — but sometimes you just need some information to take back to the team. Learn more about our history, philosophy, processes and offerings in our 2022 Services Guide.
Seven content marketing strategies, ideas and tactics technology companies should put front and center.
Three common mistakes in demand-gen campaigns, why they may be creating friction for your leads, and how to avoid them to boost enterprise customer engagement.
What happens when the enterprise technology PR team partners up with content marketing? Your customers set sail on a more memorable buying journey.