Free Resources
Creative Brief
This creative brief is the one we use with our clients to make sure we get all the insight we need to knock the copy out of the park. Our clients have found it to be such a powerful tool, they’ve begun using this same brief internally to extract information from stakeholders and deliver direction to creative teams (including HPC).
2022 Prospectus
A great working relationship with Horizon Peak Consulting begins with a conversation — but sometimes you just need some information to take back to the team. Learn more about our history, philosophy, processes and offerings in our 2022 Services Guide.
Event Marketing
Tip Sheet
Rise above the competition with more effective event marketing emails. In this tip sheet, you’ll find Horizon Peak’s best practices for writing emails that attract and engage event attendees.
Demand Gen Emails
Tip Sheet
Increase your lead scores, build relationship with your audience, and launch your campaigns quickly and confidently with these demand-gen email tips.
Aware to Connected: A Model for Thinking Through Content Topics
Throwing content spaghetti at the wall to see what sticks is never a good marketing strategy. Use this infographic as a thinking tool with your team to plan your topics around where your audience is in the awareness spectrum, so you can deliver content that meets them right where they are.
If you’re not quite ready to reach out, but you want to keep Horizon Peak on your radar, subscribe to our newsletter list. You’ll receive an email with a letter from Jessica, links to new articles, and helpful content marketing insights every few weeks.
Latest Blogs
Winning white papers: A conversation with Sarah Panus of the Marketing With Empathy® Podcast
Talking white papers on the Marketing With Empathy podcast (and how to use storytelling to make your white paper relatable and memorable).
Reimagining how we use AI, with Declan Dunn of the AI Optimist Podcast
This deep conversation with Declan Dunn fits in beautifully with some of my graduate communication research on why and how people use generative AI.
What’s working now: Content marketing for software companies
The most effective content marketing tactics software companies are leveraging today to tell their story, connect with customers and bring in more sales.