This creative brief is the one we use with our clients to make sure we get all the insight we need to knock the copy out of the park. Our clients have found it to be such a powerful tool, they’ve begun using this same brief internally to extract information from stakeholders and deliver direction to creative teams (including HPC).
A great working relationship with Horizon Peak Consulting begins with a conversation — but sometimes you just need some information to take back to the team. Learn more about our history, philosophy, processes and offerings in our 2022 Services Guide.
How to apply Content UX to make marketing content easier to consume, more likely to be retained, and more effective for conversion.
Customer experience defines the relationship your customer has with your company — and your content can make a huge positive impact on CX at every step of the buying journey.
The Story Machines Can’t Tell: How to Use Narrative Language So Your Content Doesn’t Read Like a Bot
What’s the difference between text written by a human and text written by a bot? The story.