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What’s working now: Content marketing for software companies

What’s working now: Content marketing for software companies

Content Strategy, Tech Marketing

For software companies trying to gain a competitive edge in today’s crowded marketplace, having a top-quality product is no longer enough. Companies need to create a magnetic attraction to the product and encourage users to seamlessly incorporate it into their daily...
How HPC content delivers a high ROI on your marketing investment

How HPC content delivers a high ROI on your marketing investment

Tech Marketing

In today’s digital landscape, enterprise technology startups are constantly looking for ways to improve their online presence and connect with customers — and creating high-quality content is still one of the most powerful ways to do that. In Gartner’s 2022 State of...
Plan your capacity for better enterprise tech marketing results

Plan your capacity for better enterprise tech marketing results

Tech Marketing

To stand out from your competitors, you need truly valuable content — but creating that content takes time and effort. And in our current environment, as we’re potentially facing a U.S. recession, a lot of startups and mid-market enterprise technology companies often...
2023 Best Practices for Enterprise Technology Marketing

2023 Best Practices for Enterprise Technology Marketing

Tech Marketing

For enterprise technology startups and mid-market companies, content marketing is still one of the most valuable strategies for attracting more traffic, bringing in more qualified leads and increasing conversions. But if you want your marketing efforts to be...
AI for Tech Startups: A Guide to Using AI to Write Your Startup Marketing Content

AI for Tech Startups: A Guide to Using AI to Write Your Startup Marketing Content

Content Writing and Copywriting, Tech Marketing, Tools for Leaders

Since the release of GPT-3, generative AI software has quickly become a popular and increasingly powerful tool for tech startups. With the newest AI, you can now potentially accelerate your content creation and streamline the process of producing content at a fraction...
I Used AI to Write a Blog Post — Here’s What I Learned

I Used AI to Write a Blog Post — Here’s What I Learned

Content Writing and Copywriting, Tech Marketing

I used Jasper.ai to write a blog post. In the video below, I take you on a tour of what I did and what I learned from it — and what I think the future looks like for writers in a world of AI. High-level takeaways: The output depends on the input you give your AI tool....
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