Content Strategy, Marketing and brand
When my baby girl was born last year, we ordered a popular smart sock to give us peace of mind at night while she slept. About six months after we began using it, the battery started to malfunction. It wasn’t holding a charge long enough to get through the...
Content Strategy, Email marketing, Marketing and brand
Chances are you’ve heard a fundamental truth in business: People prefer to do business with people they know, like and trust. I would argue that for B2B businesses, trust is the most important factor in that maxim. It’s one thing to say this, though, and quite another...
Content Strategy, Email marketing, Sales enablement
It’s been interesting over the last few years to see how content has crossed boundaries, sometimes squeezing through the cracks between departmental silos. The line between sales prospecting and content marketing has certainly been one of the most impactful places...
