Why Relationship Enablement Should Be a Business Priority

Sales enablement

Technology does not run an enterprise; relationships do. – Unknown   Would you propose marriage on a first date? No. (Well, let’s hope not.) If you delve into wedding planning on your first date, you’re jumping the gun. You fast-forwarded from the...

Where Sales Prospecting and Content Marketing Collide

Content Strategy, Sales enablement

It’s been interesting over the last few years to see how content has crossed boundaries, sometimes squeezing through the cracks between departmental silos. The line between sales prospecting and content marketing has certainly been one of the most impactful places...

Courting Your Customers: A Relationship-Building Approach to Marketing and Sales

Content Strategy, Sales enablement

Imagine this: You’ve been going to the gym regularly for a few weeks and you’ve noticed the same good-looking person there almost every time. You’re single, and this person is piquing your interest. You work up the nerve to finally make small-talk with them about one...

Why Your Sales Team Shouldn’t Be Left Out of the Content Marketing Loop

Sales enablement

A lot of lip service is paid to the strategic alignment of Sales and Marketing. But if my clientele of large/enterprise companies and enterprise-sales focused businesses are any indication, Sales and Marketing are not talking to each other at all when it comes to...

What Happens When Sales Enablement and Content Marketing Align

Content Strategy, Sales enablement

When sales enablement and content marketing join forces, businesses benefit. Listen in on my conversation with co-author of Predictable Prospecting, Marylou Tyler, where we talk sales results, prospecting, targeting customers and more. >> Listen to the podcast...