Marketing and brand, Sales enablement
Technology does not run an enterprise; relationships do. – Unknown Would you propose marriage on a first date? No. (Well, let’s hope not.) If you delve into wedding planning on your first date, you’re jumping the gun. You fast-forwarded from the...
Content Strategy, Email marketing, Sales enablement
It’s been interesting over the last few years to see how content has crossed boundaries, sometimes squeezing through the cracks between departmental silos. The line between sales prospecting and content marketing has certainly been one of the most impactful places...
Business, Sales enablement
A lot of lip service is paid to the strategic alignment of Sales and Marketing. But if my clientele of large/enterprise companies and enterprise-sales focused businesses are any indication, Sales and Marketing are not talking to each other at all when it comes to...
