Horizon Peak Blog
The Story Machines Can’t Tell: How to Use Narrative Language So Your Content Doesn’t Read Like a Bot
What’s the difference between text written by a human and text written by a bot? The story.
It’s a writer’s job to help the reader understand the subject or story. Here are 7 ways to make your technology content more concise, and ultimately clearer.
Follow these enterprise marketing best practices in 2022 to gain a competitive advantage while building better relationships with your customers.
Five principles for creating a lead generation content strategy that builds a path to the sale for tech companies
Procrastination has no place in copywriting if you want to get strong results. Collaborate faster and write slower.
Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Digital marketing content specialist at SAP