Horizon Peak Blog
Great graphics can be visually enticing — but when it comes to your email design, they may be doing more harm than good.
My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)
How I get the headspace to make good copywriting decisions, resist the siren call of constant connection, and make HPC clients feel like they’re my top priority (because they are).
Use the first principles of novel writing to weave marketing content that your readers can’t put down.
I believe at every stage of the buyer’s journey your customers should be supported by content that helps them right where they are, while moving them deeper into relationship with your company.
Relationship marketing success isn’t fueled by sales-focused content. Your content should focus on your customer and what value they get from it.
When creating your content marketing strategy, it’s important to keep in mind who you’re creating those resources for. That includes the customers AND employees, and here’s why.
Communication is key, but how much is too much? Here’s why platforms like Zoom, Slack, and email might actually be the death of your marketing results.
You’ve heard about sales enablement, but what about relationship enablement? Let’s discuss this powerful mindset shift, and why your business needs it for long-term success.
How do you think your customers perceive your company? Do they trust you? It’s time to take a look at your customer experience and view it from the vantage point of your customers.
People prefer to do business with companies they trust. Delivering quality content and delivering consistently can help build trust with your clients.
Over 50% of B2B decision-makers spend more than an hour each week consuming thought leadership content. Here’s how to make that content work for your business.
Sales prospecting and content marketing aren’t mutually exclusive. Here are three ways that content can help your sales team provide value with prospects.
How do you determine which assets deserve the expertise of an experienced writer, and which you can tap in-house or junior writers for? Just ask yourself three questions.
Without a content strategy based on real information gleaned from your target audience, it’s a roll of the dice. You’ll only hit the jackpot if Lady Luck decides to strike.
And without implementing that strategy right, it won’t work.
Here’s how you can have both strategy and writing on a budget.
Before you start marketing to your clients, you must know WHO they are. Here’s a sneak peek into our 3-part process for creating content marketing that works!