Accelerate Your Collaboration, Not Your Copywriting

Accelerate Your Collaboration, Not Your Copywriting

I came across this article on the Content Marketing Institute website earlier this year, and it’s been sitting in my “to process” list since then. Frankly, it stuck in my craw. The topic of the article is “why you shouldn’t rush a writer,” but it focuses heavily on...

Do you want the good news or the bad news first?

I have always been fascinated by the science of the brain. So when I read this little nugget on the Useful Science website, I couldn’t help but get excited at the blend of marketing concept and psychology truth. “Although people prefer to hear bad news first, giving...