10 Motivating Quotes on Marketing from Seth Godin

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Seth Godin’s “make a ruckus” approach to marketing has not only garnered him loyal followers, it has spawned powerful business movements. This best-selling author, sought-after speaker and successful entrepreneur focuses ideas and on spreading those ideas. From tribes...

How Agitating Your Customers Can Pay Off in Your Copy

Content Writing and Copywriting

Two of the most important jobs your marketing content should do are: Empathize with the audience Reassure them that your solution will fix their problem This is true whether you’re writing sales page copy, a blog post or a Facebook ad. Your audience is asking this...

The Surprising Business That Taught Me Razor Sharp Marketing

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They get me every time. From their TV commercials to their online ads. From their branding to their product design. From their clever messaging to their laser-focused marketing strategy. I love Dollar Shave Club. One of their ads on Facebook right now really caught my...

How to Structure Your LinkedIn Profile Summary

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Last week I gave you 5 tips on how to write your LinkedIn profile summary. Readers seemed to enjoy having those starting points to work with. Someone told me on Facebook, “I needed to learn how to do this, but I realized I know nothing about LinkedIn.” Starting points...

3 of the Oddest Places You Will Find Content Marketing

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  Content marketing doesn’t have to be a blog, YouTube video series, ebook or webinar. And it doesn’t have to directly be selling something. Content marketing is all about creating and distributing valuable content. Content that showcases your brand and your...