Marketing and selling a software product online is no easy feat – even when that product has a strong track record of helping sales people make more sales. There is simply a lot of noise online today. Showcase Workshop was face-to-face with this challenge in late...
On July 19, I walked into the Space Gallery in Denver … and knew immediately I was not cool enough to be in the room. Fellow copywriter Lacy Boggs and I attended MozTalk: Content Edition knowing we were going to get insights from some of the best marketers and...
