Your content should always serve a dual purpose. First, it should be inherently helpful to the target buyer. Second, it should make the case for why you are the right person/company to buy from. Writing to a single person makes that a much easier task. A buyer persona...
How many marketing emails do you get? And how many do you actually read? When was the last time you went to a website on a daily basis to read someone’s blog? Do you stop and read every tweet or social media post, or do you skim through, looking for something...
