Over 2 million blog posts are published on the internet every day. 2 million. With that kind of noise, it’s no wonder that so many businesses are struggling in their blogging efforts. They pour money and effort into their blog, but they don’t see the results...
Marketing and selling a software product online is no easy feat – even when that product has a strong track record of helping sales people make more sales. There is simply a lot of noise online today. Showcase Workshop was face-to-face with this challenge in late...
Let me guess. You’re creating white papers, blogs, brochures and e-books to help get the word out about your products and services. Maybe you’re even creating the odd infographic or downloadable guide to get your content marketing engine churning. There...
On July 19, I walked into the Space Gallery in Denver … and knew immediately I was not cool enough to be in the room. Fellow copywriter Lacy Boggs and I attended MozTalk: Content Edition knowing we were going to get insights from some of the best marketers and...
If you’re a long-time reader of the Horizon Peak Blog, you’ve heard me preach about the benefits of long-form content. (If you’re new around here, you can catch up right here.) On their own, long-form blog posts have a ton of value for your business....
How much do you know about your target customers? If you’ve created a buyer persona, you might feel like you understand them pretty well. You might be wrong. In fact, 51% of customers feel that brands don’t ask about their needs, and 40% of people want a brand...
