Content Strategy, Writing techniques
My focus here at HPC is to help clients build relationship with their customers through marketing content. To do this, we must connect human to human — in other words, create human connection. I’m often asked how I do this. How do I make an article or a white paper...
Content Strategy, Writing techniques
Customer experience may be the most critical aspect to your company’s success … but not all customers are external. Recently a long-time client reached out to me for help with a new project. “We hired [a big-name agency] to write these sales outreach email sequences...
Technology, Writing techniques
A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach...
Business, Email marketing, Marketing and brand, Writing techniques
When clients come to me, they’re often trying to solve some specific problems. Something just isn’t working right. They’re not getting the results they’re after. They understand they’re behind the curve in some way. The good thing is that most of those problems are...
Business, Marketing and brand, Writing techniques
Welcome to the eighth post in the Content Types series from Horizon Peak Consulting. Now that we’ve rolled out all 8 posts in the series, we hope that you’ve spotted some new opportunities for engaging your target audience and making more sales with your...
