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Applying First Principles of Novel Writing to Content Writing

Applying First Principles of Novel Writing to Content Writing

Content Strategy, Writing techniques

My focus here at HPC is to help clients build relationship with their customers through marketing content. To do this, we must connect human to human — in other words, create human connection. I’m often asked how I do this. How do I make an article or a white paper...
Human to Human Outreach: Your Content Has to Work for Your People, Too

Human to Human Outreach: Your Content Has to Work for Your People, Too

Content Strategy, Writing techniques

Customer experience may be the most critical aspect to your company’s success … but not all customers are external. Recently a long-time client reached out to me for help with a new project. “We hired [a big-name agency] to write these sales outreach email sequences...
LinkedIn Advertising Campaign Best Practices

LinkedIn Advertising Campaign Best Practices

Technology, Writing techniques

A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach...
Budget Leaks: Common Content Marketing Problem Spots and How to Solve Them Quickly

Budget Leaks: Common Content Marketing Problem Spots and How to Solve Them Quickly

Business, Email marketing, Marketing and brand, Writing techniques

When clients come to me, they’re often trying to solve some specific problems.  Something just isn’t working right. They’re not getting the results they’re after. They understand they’re behind the curve in some way.  The good thing is that most of those problems are...
How to Use Your Customers’ Confirmation Bias to Your Advantage

How to Use Your Customers’ Confirmation Bias to Your Advantage

Writing techniques

Who did you vote for in the last presidential election (or if you’re not in the U.S., the top leadership position in your country)? Bring that person to mind. Now — do you still believe that this person was the absolute right choice? Think of all the negative things...
Content Types: Workbooks and Worksheets

Content Types: Workbooks and Worksheets

Business, Marketing and brand, Writing techniques

  Welcome to the eighth post in the Content Types series from Horizon Peak Consulting. Now that we’ve rolled out all 8 posts in the series, we hope that you’ve spotted some new opportunities for engaging your target audience and making more sales with your...
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“Jess is the most persuasive technical content writer on the planet. Within the first 30 days, we could directly attribute $27,000 in new revenue to leads that came from the content she helped us write. ” —Millie Blackwell of Showcase Workshop

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Recent Posts

  • Applying First Principles of Novel Writing to Content Writing
  • Supported, Connected, Believing: Mapping Content Through the Buyer’s Journey
  • Content Puts the Relation in Relationship Marketing
  • What Comes First — Your People or Your Content?
  • Why Zoom Might Be the Death of Your Marketing Results

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