What does engaging content do for your audience?

It changes them.

That might mean choosing to opt in to your list. Buy your product or service. Make an inquiry.

Or it might mean a change in attitude. Going from feeling indifferent to feeling emotionally connected.

That is the most powerful change of all.

You can’t buy change like that.

This is the most important goal of marketing.

And it’s not easy.

Using Buzzsumo, Moz Content, and good, old-fashioned Google search, I took a closer look at what’s engaging readers today.

I looked at the content that’s getting the most shares, ranking highest in Google searches, and being talked about the most online.

And I found 5 specific elements that make the most popular content engaging.

Copy Hackers was kind enough to publish my findings.

>> Read the entire thing here.