Content Puts the Relation in Relationship Marketing
When you consider that it can cost five times as much to gain a new customer than it does to retain the ones you have, customer retention ends up looking like a really good investment. Plus, repeat customers on average spend 67% more per purchase than a first-time...
What Comes First — Your People or Your Content?
No matter what angle you look at it from, content’s sole job is to help people. It should help your customers solve their problems, keep up on what’s happening in an industry, stay a step ahead of their competitors, impress their peers and find solutions. It should...
Why Zoom Might Be the Death of Your Marketing Results
When the world went on lockdown due to COVID-19, there was an explosion in the use of video conferencing services such as Zoom. Sure, there are a LOT of benefits to video conferencing. Zero commuting time. Business on top, PJs on the bottom. You can meet with people...