As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you...
My focus here at HPC is to help clients build relationship with their customers through marketing content. To do this, we must connect human to human — in other words, create human connection. I’m often asked how I do this. How do I make an article or a white paper...
Some marketers will tell you the B2B customer journey is dead. On the one hand, with so many channels the customer could be coming from and so many new decision factors to contend with, the traditional linear journey is outdated. The path from zero awareness of their...
When you consider that it can cost five times as much to gain a new customer than it does to retain the ones you have, customer retention ends up looking like a really good investment. Plus, repeat customers on average spend 67% more per purchase than a first-time...
No matter what angle you look at it from, content’s sole job is to help people. It should help your customers solve their problems, keep up on what’s happening in an industry, stay a step ahead of their competitors, impress their peers and find solutions. It should...
