3 Ways Great Content Increases Customer Loyalty

Tech Marketing

You know that customer loyalty is a huge revenue-generator AND cost-saver for your business. Loyal customers are worth up to 10 times as much as their first purchase. Not to mention, it is 6-7 times more expensive to acquire a new customer than it is to keep a current...

How to Write Content That Actually ENGAGES Your Audience

Content Writing and Copywriting

What does engaging content do for your audience? It changes them. That might mean choosing to opt in to your list. Buy your product or service. Make an inquiry. Or it might mean a change in attitude. Going from feeling indifferent to feeling emotionally connected....

The Ultimate Guide to Creating and USING a Buyer Persona to Write Content That Converts

Tech Marketing

Your content should always serve a dual purpose. First, it should be inherently helpful to the target buyer. Second, it should make the case for why you are the right person/company to buy from. Writing to a single person makes that a much easier task. A buyer persona...

How to Use SlideShare to Breathe Life into Your Old Blog Content

Content Strategy

SlideShare earned its nickname “the quiet giant of content marketing” for good reason. It’s one of the most powerful, influential platforms on the Web. Repurposing your blog content as a SlideShare deck is a great way to stretch that blog content, give new life to old...

The Evolution of Content Marketing: 2 Trends You Should Pay Attention To

Tech Marketing

How many marketing emails do you get? And how many do you actually read? When was the last time you went to a website on a daily basis to read someone’s blog? Do you stop and read every tweet or social media post, or do you skim through, looking for something...