7 Content Marketing Strategies for Technology Companies

Content Strategy

When your customers are looking for tech solutions, they don’t want heavy-duty sales pitches or advertisements. They want (and need) information. You can use content marketing for more than lead generation. You can use it to teach your prospects and give them...

3 Demand Gen Marketing Mistakes That Tank Enterprise Customer Engagement

Tech Marketing

Customer engagement is how you gauge marketing success on just about every level. It’s how you tell if your campaign is working, how your marketing team is performing, if you’re on track to meet your revenue goals, and if you’re effectively growing the customer...

Magic Happens When Enterprise Technology PR and Content Marketing Team Up

Tech Marketing

While content marketing remains arguably the most effective strategy for building relationships with leads on their journey to becoming customers, it’s not the only marketing game in town. Enterprise technology PR, for one, still packs a wallop. Talented public...

Improve Your Odds of Content Marketing Success With Good Content UX

Content Writing and Copywriting

When I’m training a new writer on my team, they’re often surprised that my instruction goes well beyond grammar and voice. The words on the page are only part of the experience a reader has with a piece of content. How the content is structured, the flow of...

3 Ways Your Content Can Improve the Customer Experience

Content Strategy

Two years ago, I bought a laptop from a popular PC brand. A year later, and a week after the warranty expired, the battery went kaput. I’m not afraid of a little computer hardware challenge, so I went to the brand’s online support site to find out how to get a new...