Why Content Marketing Strategy Is Like Kale
Creating a content marketing strategy can be like eating vegetables. It’s important — critical, even — but it’d be nice if you could cut straight to dessert. The part of my job I like the most is the writing. In my experience, that’s where the rubber meets the road....
Human to Human Outreach: Your Content Has to Work for Your People, Too
Customer experience may be the most critical aspect to your company’s success … but not all customers are external. Recently a long-time client reached out to me for help with a new project. “We hired [a big-name agency] to write these sales outreach email sequences...
Does Your Content Marketing Program Need a Diet or a Nutrition Plan?
In 2018, I decided I wanted to lose 10 pounds. So I did what any reasonable person would do. I went to more yoga classes and ate less sugar. Three months later, the scale had moved! … In the wrong direction. Yes, I gained weight. So after I sobbed over half a pint of...
Cocktail Party Approach to Email Nurture Sequences
Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple...