When I’m training a new writer on my team, they’re often surprised that my instruction goes well beyond grammar and voice. The words on the page are only part of the experience a reader has with a piece of content. How the content is structured, the flow of...
I talk a lot about writing marketing content for humans, and putting a human touch on technology content … But considering that we are living through a high-growth period for AI, with machine-written content on the rise, human content can take on a whole new level of...
When I’m training marketing content writers in the tech space, one thing that comes up a lot is concision. Clarity, accessibility and understanding all suffer when technology content isn’t concise. Concision is making content clearer — not necessarily shorter — right...
The other day when I was talking with a colleague, she mentioned an incident that happened back in her consulting days. She was presenting a workshop to a group of young developers, and one of the men rattled off a response dripping with industry jargon. My (very...
A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach...
Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple...
