Welcome to the first post in the Content Types series from Horizon Peak Consulting. As we roll out the 8 posts we have planned for this series, our goal is to help you see new opportunities for engaging your target audience and making more sales with your marketing...
What makes a great library? It’s not the building. Or the librarian. Or even the location. (Though all those things help!) What makes a great library is the collection. The novels, biographies, newspapers, journals, magazines, picture books, DVDs, non-fiction books,...
Major business news sites love to tap executives for guest articles for a reason: Those articles get a lot of attention from readers. It’s a good thing for the news sites — and it can be a great thing for your career. Guest articles can improve your authority and...
Some things create magic when you put them together. Peanut butter and honey. Mountains and snow. Babies and puppies. James Turner and Chris Tompkins are a magical combination, too. Their friendly conversations become business gold when combined with their individual...
Startups, enterprise organizations, creative agencies, freelancers … you are making the same mistakes with your content. And it’s costing you. It’s costing you customers. It’s costing you money. It’s costing you time. Most importantly, it’s costing you...
In the world of copywriting and conversion optimization, content is often an afterthought. Those white papers, e-books, blog posts and email sequences that can help build a long-term relationship between the business and the buyer are sometimes shrugged off as...
