Your customers want you to engage with them. That might be hard to swallow, given how much marketing noise people are exposed to every day, and how many new ways people have come up with to filter out that noise. But it’s absolutely true. In fact, customers are...
When clients come to me, they’re often trying to solve some specific problems. Something just isn’t working right. They’re not getting the results they’re after. They understand they’re behind the curve in some way. The good thing is that most of those problems are...
This post is brought to you by guest writer Natalie Smithson. Natalie is a Digital Innovation Copywriter working with ambitious, talented, big-hearted people who want to make the world a better and more inventive place using technology. Artificial intelligence...
I firmly believe that — especially in today’s well-informed marketplace — marketing and sales should work hand in hand. However. When they work hand-in-hand to swindle, guilt-trip, or otherwise manipulate, it’s a surefire way to permanently alienate your customers....
Content marketing is an incredibly powerful tool in persuading your prospect to consider your service or product offering. Research shows that 51% of B2B buyers use content when making their buying decisions, and 47% consume between three and five pieces of content...
This spring, I had the pleasure of talking with Bob Roark on the Business Leaders Podcast. Listen in for a conversation about goal-focused content marketing, bridging the gap between tech businesses and their audiences, and why writers should put their egos aside and...
