Free Resources
NEW Turning Search Traffic into Sales
In this brand-new e-book, you’ll find a different approach to writing for search traffic — one that goes far beyond ranking to creating a lasting customer relationship.
Download now and get five simple strategies that help you keep readers engaged from the first line to the last word.
No email required.
Creative Brief
This creative brief is the one we use with our clients to make sure we get all the insight we need to knock the copy out of the park. Our clients have found it to be such a powerful tool, they’ve begun using this same brief internally to extract information from stakeholders and deliver direction to creative teams (including HPC).
Event Marketing
Tip Sheet
Rise above the competition with more effective event marketing emails. In this tip sheet, you’ll find Horizon Peak’s best practices for writing emails that attract and engage event attendees.
Demand Gen Emails
Tip Sheet
Increase your lead scores, build relationship with your audience, and launch your campaigns quickly and confidently with these demand-gen email tips.
Aware to Connected: A Model for Thinking Through Content Topics
Throwing content spaghetti at the wall to see what sticks is never a good marketing strategy. Use this infographic as a thinking tool with your team to plan your topics around where your audience is in the awareness spectrum, so you can deliver content that meets them right where they are.
If you’re not quite ready to reach out, but you want to keep Horizon Peak on your radar, subscribe to our newsletter list. You’ll receive an email with a letter from Jessica, links to new articles, and helpful content marketing insights every few weeks.
Latest Blogs
How Agitating Your Customers Can Pay Off in Your Copy
Your audience is asking this very important question: “Will this solve my problem and get me to where I want to be?” One of the old tried-and-true formulas for copywriting that will help you with answer this question is Problem-Agitate-Solve, or PAS for short.
The Surprising Business That Taught Me Razor Sharp Marketing
If you want a great example of an effective marketing strategy, look no further than Dollar Shave Club. Here are three razor-sharp marketing tips I picked up from this clever subscription service.
How to Structure Your LinkedIn Profile Summary
You’ve gathered all the details you want to include in your LinkedIn profile summary. You’ve decided who your target audience is and what voice you want to write your summary in. Now what? Here are some LinkedIn profile summary layout examples that will get you going toward the finish line.