Free Resources
NEW Turning Search Traffic into Sales
In this brand-new e-book, you’ll find a different approach to writing for search traffic — one that goes far beyond ranking to creating a lasting customer relationship.
Download now and get five simple strategies that help you keep readers engaged from the first line to the last word.
No email required.
Creative Brief
This creative brief is the one we use with our clients to make sure we get all the insight we need to knock the copy out of the park. Our clients have found it to be such a powerful tool, they’ve begun using this same brief internally to extract information from stakeholders and deliver direction to creative teams (including HPC).
Event Marketing
Tip Sheet
Rise above the competition with more effective event marketing emails. In this tip sheet, you’ll find Horizon Peak’s best practices for writing emails that attract and engage event attendees.
Demand Gen Emails
Tip Sheet
Increase your lead scores, build relationship with your audience, and launch your campaigns quickly and confidently with these demand-gen email tips.
Aware to Connected: A Model for Thinking Through Content Topics
Throwing content spaghetti at the wall to see what sticks is never a good marketing strategy. Use this infographic as a thinking tool with your team to plan your topics around where your audience is in the awareness spectrum, so you can deliver content that meets them right where they are.
If you’re not quite ready to reach out, but you want to keep Horizon Peak on your radar, subscribe to our newsletter list. You’ll receive an email with a letter from Jessica, links to new articles, and helpful content marketing insights every few weeks.
Latest Blogs
The 5-Step Case Study Writing Formula
Case studies and testimonials are pure gold for B2B marketing. Here is a 5-step formula for writing case studies that get results.
Do you want the good news or the bad news first?
Giving good news before bad news is more likely to motivate people to change the behavior that led to the bad news — but opening with bad news reduces worry. Understanding the way your audience thinks and considering the goal of your blog before you write it will take your business blog to a whole new level.
5 Tips for Writing Blogs About Technical or Complex Topics
Clear communication is central to any successful Web project, and a business blog is no exception. Blogging for your business helps you sell your product or service by giving value up-front. Here are 5 pieces of advice to help you write about technical or complex subjects in a relatable, “plain English” way.