In-Memory Database Market to See Massive Growth by 2025 Massive Growth in Big Data IT Spending in Financial Sector Market 2020-2027 Massive Increasing Demand of Operational Database Management System Market by 2027 These are the kinds of headlines hitting my inbox...
Creating a content marketing strategy can be like eating vegetables. It’s important — critical, even — but it’d be nice if you could cut straight to dessert. The part of my job I like the most is the writing. In my experience, that’s where the rubber meets the road....
Customer experience may be the most critical aspect to your company’s success … but not all customers are external. Recently a long-time client reached out to me for help with a new project. “We hired [a big-name agency] to write these sales outreach email sequences...
A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach...
I recently sat down (virtually, at least) with Jason Resnick for his podcast, Live in the Feast. Though our conversation began on the topic of “ideal customers,” it quickly blossomed into an exploration of customer relationships and what to do when things...
