I do a lot of podcast interviews — but rarely do I get the chance to talk about what I believe is one of the most important aspects of business: growth. Recently I had the pleasure of being interviewed by Ramli John from Growth Marketing Today — and growth...
Your customers want you to engage with them. That might be hard to swallow, given how much marketing noise people are exposed to every day, and how many new ways people have come up with to filter out that noise. But it’s absolutely true. In fact, customers are...
When clients come to me, they’re often trying to solve some specific problems. Something just isn’t working right. They’re not getting the results they’re after. They understand they’re behind the curve in some way. The good thing is that most of those problems are...
Would you use a map that had your starting point and final destination, but no clear path from one to the other? Probably not. No, definitely not. That’s a useless map! Something that’s driving me nuts right now as I’m researching the content marketing...
Imagine this: You’ve been going to the gym regularly for a few weeks and you’ve noticed the same good-looking person there almost every time. You’re single, and this person is piquing your interest. You work up the nerve to finally make small-talk with them about one...
