This spring, I had the pleasure of talking with Bob Roark on the Business Leaders Podcast. Listen in for a conversation about goal-focused content marketing, bridging the gap between tech businesses and their audiences, and why writers should put their egos aside and...
Everyone wants to be found. And ranking on the first page of search engine results is the holy grail of content marketing. There are tons of articles out there promising SEO “hacks” and sure-fire ways to game the system. But short of buying search engine...
Over 2 million blog posts are published on the internet every day. 2 million. With that kind of noise, it’s no wonder that so many businesses are struggling in their blogging efforts. They pour money and effort into their blog, but they don’t see the results...
Major business news sites love to tap executives for guest articles for a reason: Those articles get a lot of attention from readers. It’s a good thing for the news sites — and it can be a great thing for your career. Guest articles can improve your authority and...
Some things create magic when you put them together. Peanut butter and honey. Mountains and snow. Babies and puppies. James Turner and Chris Tompkins are a magical combination, too. Their friendly conversations become business gold when combined with their individual...
