A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach...
Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple...
Recently I was reading Robert Greene’s book The Laws of Human Nature, and I was struck by the author’s thoughts on mystery being a fundamental part of human nature. In a society that constantly overshares, mystery has been all but rendered extinct today. Where...
When clients come to me, they’re often trying to solve some specific problems. Something just isn’t working right. They’re not getting the results they’re after. They understand they’re behind the curve in some way. The good thing is that most of those problems are...
Who did you vote for in the last presidential election (or if you’re not in the U.S., the top leadership position in your country)? Bring that person to mind. Now — do you still believe that this person was the absolute right choice? Think of all the negative things...
I’m very big on relationships. Not just the relationships in my personal life (although those are very important to me), but relationships in the business world. You see, I’ve seen how good relationships can directly improve a company’s bottom...