Recently I was reading Robert Greene’s book The Laws of Human Nature, and I was struck by the author’s thoughts on mystery being a fundamental part of human nature. In a society that constantly overshares, mystery has been all but rendered extinct today. Where...
When clients come to me, they’re often trying to solve some specific problems. Something just isn’t working right. They’re not getting the results they’re after. They understand they’re behind the curve in some way. The good thing is that most of those problems are...
Who did you vote for in the last presidential election (or if you’re not in the U.S., the top leadership position in your country)? Bring that person to mind. Now — do you still believe that this person was the absolute right choice? Think of all the negative things...
I’m very big on relationships. Not just the relationships in my personal life (although those are very important to me), but relationships in the business world. You see, I’ve seen how good relationships can directly improve a company’s bottom...
As any reader of the HPC blog knows, I’m a huge proponent of Conversion Copywriting. Heck, I’ve even been certified as a conversion copywriter by the original conversion copywriter herself, Joanna Wiebe of Copy Hackers fame. So I know the importance...
Welcome to the eighth post in the Content Types series from Horizon Peak Consulting. Now that we’ve rolled out all 8 posts in the series, we hope that you’ve spotted some new opportunities for engaging your target audience and making more sales with your...
