Horizon Peak Blog
3 Demand Gen Marketing Mistakes That Tank Enterprise Customer Engagement
Three common mistakes in demand-gen campaigns, why they may be creating friction for your leads, and how to avoid them to boost enterprise customer engagement.
Magic Happens When Enterprise Technology PR and Content Marketing Team Up
What happens when the enterprise technology PR team partners up with content marketing? Your customers set sail on a more memorable buying journey.
Improve Your Odds of Content Marketing Success With Good Content UX
How to apply Content UX to make marketing content easier to consume, more likely to be retained, and more effective for conversion.
3 Ways Your Content Can Improve the Customer Experience
Customer experience defines the relationship your customer has with your company — and your content can make a huge positive impact on CX at every step of the buying journey.
The Story Machines Can’t Tell: How to Use Narrative Language So Your Content Doesn’t Read Like a Bot
What’s the difference between text written by a human and text written by a bot? The story.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
