Horizon Peak Blog
Speaking Human
Copywriting formulas have their place, but there’s no formula for being human. Copy should connect the humans of a company to the humans they’re trying to serve. Read for examples.
The Cost of Poor Communication
“If people don’t understand what you do, they devalue what you do.” Written communication is packaging that your customers experience. Make it good.
3 Content Marketing Tips for Tech Companies
Three ways tech companies can overcome content marketing disadvantages, and use their technical expertise to connect better with their customers.
The Magic of Using the Right Language
Language is a window into the hearts and minds of the people we serve.
How Great Design Can Kill an Email
Great graphics can be visually enticing — but when it comes to your email design, they may be doing more harm than good.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
