Horizon Peak Blog
My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)
How I get the headspace to make good copywriting decisions, resist the siren call of constant connection, and make HPC clients feel like they’re my top priority (because they are).
Applying First Principles of Novel Writing to Content Writing
Use the first principles of novel writing to weave marketing content that your readers can’t put down.
Supported, Connected, Believing: Mapping Content Through the Buyer’s Journey
I believe at every stage of the buyer’s journey your customers should be supported by content that helps them right where they are, while moving them deeper into relationship with your company.
Content Puts the Relation in Relationship Marketing
Relationship marketing success isn’t fueled by sales-focused content. Your content should focus on your customer and what value they get from it.
What Comes First — Your People or Your Content?
When creating your content marketing strategy, it’s important to keep in mind who you’re creating those resources for. That includes the customers AND employees, and here’s why.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
