Horizon Peak Blog
The Communications Gap Costing High-Tech Companies BIG
Riding the media wave works well for enterprise technology companies with new high-tech solutions … until it doesn’t. Then only this culture shift can save them.
Why Content Marketing Strategy Is Like Kale
Creating a content marketing strategy is like eating vegetables. While it might not be your favorite thing, you can’t have a healthy marketing program without it.
Human to Human Outreach: Your Content Has to Work for Your People, Too
No matter what content you’re writing — from demand gen marketing to direct sales outreach — remember that both the sender and the recipient of that content are human beings. So write accordingly.
LinkedIn Advertising Campaign Best Practices
Three LinkedIn advertising best practices that will supercharge the results you’re getting with your LinkedIn ads, sponsored content and InMail.
A Conversation With Jason Resnick on Live in the Feast
Listen to my recent conversation with Jason Resnick about ideal customers and customer relationships.
Categories
Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
