Horizon Peak Blog
Does Your Content Marketing Program Need a Diet or a Nutrition Plan?
The success of your content marketing program hinges on three critical steps. Miss just ONE of these, and content marketing becomes a gamble for your company.
Cocktail Party Approach to Email Nurture Sequences
An effective email nurture sequence is like a great conversation at a cocktail party. When you really connect, taking the next step feels totally natural.
Content Marketing Trends of Top-Growing SaaS and IT Companies
A content marketing study by Horizon Peak Consulting, looking at content of 300 top-growing SaaS and IT companies.
Why I Deleted Your Marketing Email
I have a confession to make: I deleted a LOT of emails earlier this year. Here’s why — and why your customers may be doing the same thing.
Loosen the Reins: Trust Your Reader’s Imagination for Better Content Results
Help your customers imagine how your solution will solve their problems — give them context and let their imaginations paint the rest of the picture.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
