Horizon Peak Blog
Growth Marketing Today Interview
Recently I had the pleasure of being interviewed Ramli John from Growth Marketing Today, where we talked about how to grow business with content that builds relationships.
The Customer Engagement Experience
How to improve your customer engagement — and ultimately your customer experience — with more meaningful content.
Budget Leaks: Common Content Marketing Problem Spots and How to Solve Them Quickly
Many B2B companies struggle with the same marketing problem spots, and waste budget as a result. These are the solutions I’ve found for a few of the most common problems.
Is Your Company Blog a “Great Wall” in the Middle of the Customer Journey Map?
Is your company blog helping your audience along their customer journey? Or is it acting as a wall between the reader and the solution that could help them? Even large and well-known companies are making simple mistakes on their company blogs — and it’s costing them sales.
Courting Your Customers: A Relationship-Building Approach to Marketing and Sales
To keep your customers engaged (and not running for the hills), you have to build the customer relationship in the same thoughtful, deliberate way you would build a romantic relationship — one step, one conversation, one trust-building activity at a time.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
