Horizon Peak Blog
Why aren’t companies that sell AI products doing this to get ahead?
Artificial intelligence is an increasingly competitive space. For greater marketing success, put together a content strategy first so that you can roll out your AI solution to people who are already primed to listen to and consider your offer.
Why Your Sales Team Shouldn’t Be Left Out of the Content Marketing Loop
Marketing and Sales have to work hand-in-hand to drive growth. The lip service has to end, and true collaboration has to happen, or the company won’t reach their full potential in the marketplace.
Marketing and Sales Mistakes I Learned from a Transcendental Meditation Class
I went to a TM intro class prepared to commit to taking a series of paid classes. I walked away absolutely furious — and with a list of 8 marketing and sales mistakes to share with every business out there.
Do This Before You Create ANY Content
Market research first. Content creation second. Now you have the formula for more successful marketing initiatives.
How to Use Your Customers’ Confirmation Bias to Your Advantage
Every single one of your target customers is affected by confirmation bias — and you can use this to connect to them in a more personal way
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
