Horizon Peak Blog
How to Convert More SaaS Freemium Users to Paying Customers
A freemium model is still a winning strategy for many SaaS companies — if they can convert free users into paying customers. Follow this 4-step process for higher conversion rates.
Thoughts on Robots and Vulnerability in Content
Somewhere along the way, business and robots became correlated. A case for writing for humans.
Planning for Email Success: Your Email Sequence Delivery Schedule
What is the right cadence for a drip email sequence or lead nurture campaign? Here’s a starting point for your planning — and a new way of looking at how often you send emails.
Propel Your Marketing With Narrative
Harness your audience’s fascination with stories to give them more meaningful experiences, engage them, and get better results for your enterprise technology content marketing.
A Creative Brief Template to Help Your Copywriter Knock It Out of the Park
We use this creative brief with HPC clients to make sure we get all the insight we need to knock the copy out of the park. Now you can get a copy to use with YOUR team!
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
