Horizon Peak Blog
The Ultimate Guide to Writing Narrative-Style Case Studies
If you want to create unique case studies that get far better results, try a narrative approach that makes your customers look and feel like rock stars.
3 Reasons You’re Not Getting the Results You Want From Your Content
Look beyond the numbers to find out why your campaign didn’t perform. These are the 3 most common reasons technology marketing campaigns don’t produce results.
Top 10 SaaS Companies Successfully Leveraging a Freemium Model
Learn what some of the most successful SaaS companies do to beat the 8-10% freemium conversion benchmarks and increase their conversion rate.
Email Newsletters vs. Content Notifications: Which One Should You Choose?
Building relationships with your email subscribers is critical to staying top of mind when they need solutions to their problems — and the best way to nurture subscribers is to send them useful content on a regular basis.
How to Convert More SaaS Freemium Users to Paying Customers
A freemium model is still a winning strategy for many SaaS companies — if they can convert free users into paying customers. Follow this 4-step process for higher conversion rates.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
