Horizon Peak Blog
2023 Best Practices for Enterprise Technology Marketing
For enterprise technology startups and mid-market companies, content marketing is still one of the most effective approaches. But if you want your efforts to be successful, it’s important to keep up with trends and follow the latest best practices.
AI for Tech Startups: A Guide to Using AI to Write Your Startup Marketing Content
A guide for startups: Foundations of AI for copywriting and content writing, how to use AI to accelerate writing, and what to do with AI-generated copy.
I Used AI to Write a Blog Post — Here’s What I Learned
I used Jasper.ai to write a blog post. In the video below, I take you on a tour of what I did and what I learned from it — and what I think the future looks like for writers in a world of AI. High-level takeaways: The output depends on the input you give your AI tool....
Content Marketing for Enterprise Tech Companies: 5 Powerful Examples to Inspire Your Next Campaign
How 5 top tech brands used content marketing to boost sales and scale their reach.
Read This Before You Talk to Your CMO About Campaign Performance
Find out what CMOs are thinking right now and get clear ways to talk to your marketing leader about why you should focus on relationship building with your content.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
